Partner

A leading business services company providing logistics and technology solutions to banks, financial institutions, organized retail, and e-commerce companies in India. Today it plays a critical role in connecting banks, businesses, merchants, and consumers by enabling commerce in a secure environment.

Its businesses include Cash Logistics, Banking Automation, Managed Services, Remote Monitoring Solution and Technology Solutions. With 25,000+ employees and associates, servicing 150,000+ business commerce points across 97% of India’s districts, it is today a market leader in Cash Logistics, ATM Software Solutions and AIoT (Artificial Intelligence of Things) Remote Monitoring (Banking segment) businesses.

Business Situation

It has been one of the most valuable partners for Maximus. The relationship started in 2015 when they had a requirement for EJ Pulling for one of the leading Public Sector Banks in India. Over the years, the services have substantially increased from just EJ Pulling to ATM Monitoring, Ticketing & Incident Management, CCTV Monitoring of the ATM sites and Kiosk solutions.

They are providing ATM / Recycler terminals, cash replenishment and site sourcing to many leading banks and they increased their services to provide software for ATM monitoring and banking functions like passbook printing to those banks where it already had relations. Then they targeted other banks.

Their strength was their field services pan-India, which they wanted to leverage by offering software services to increase their services portfolio and have deep entrenchment with their customers. Maximus was the perfect partner who could provide the necessary software, since all the solutions were developed in-house by it and the intellectual property rights were owned by Maximus. This allowed Maximus to customize the base products to suit the bank requirements within a short time span.

Solution

A strategy was created to increase the customer and services portfolio which would benefit both, and therefore a win-win strategy was formulated. They would participate in the Requests for Proposal (RFPs) and front end, communicate with the customer, provide field services for the deployment of the terminals across India, while Maximus would provide all the necessary software and application support.

They started participating in the RFPs and Maximus provided all the necessary software solutions to them, including technical proposals, technical architecture, confirmation on all the compliances, submission of Manufacturer’s Authorization Form (MAF) and demonstration of the required software application.

This arrangement has resulted in Maximus acquiring leading public sector banks for passbook printing with multilingual audio and text support, automatic passbook printing along with kiosk terminal monitoring. Customers have been using different services of Maximus like ATM Monitoring, Ticketing & Incident Management, EJ Pulling, EJ Viewer, while they provide the necessary cash replenishment, hardware, and facilities maintenance. Apart from this, one of the banks uses kiosk solutions for providing passbook printing services to their customers.

Benefits

The partnership has resulted in great synergies between the parties. They were able to have deeper entrenchment with their customers by increasing the services portfolio and Maximus was able to develop, customize software and carry out product enhancements against the requirements for each bank. This has resulted in Maximus bagging more orders from PSU Banks, private banks and fintech companies and expanding the software capability. Importantly, the partnership has resulted in gaining significant market share and banks today trust Maximus for its products and the partnership has acquired significant advantages over the competition.